My theory of unique ideas and their universal popularity is as follows
1) The idea, concept or product should have intrinsic value, ie it should have true goodness to be valuable. For exp a book such as Pride and Prejudice is so great that even 400 years later people of the 21st century are still reading it.
2) Truly great ideas are extremely simple. But the simplicity is so obvious that people who are generally used to complexity and grandiose rhetoric as a means to elicit awe cannot appreciate the truly simple. We all have a childlike nature innate within us which is curious, inquisitive, empathetic and simple. As the child is subjected to outside influences and experiences it learns to cover its intrinsically honest and simple outlook with guile and subterferge to fit into a complex world.
3) A great idea would require little or no advertisement. If the product or idea is great word of mouth should be enough to make it popular.
4) Radically new , unique ideas are few and far between. Generally looking at the large pool of human resources and increasing knowledge and literacy levels it would seem that the number of radical new ideas would be plentiful. But it seems that the 19th and 20th centuries had the best share in generation of new ideas as well as the greatest scientific brains and technology development. The age of industrial revolution, the age of Newton, Einstein , Darwin and the age of quantum mechanics was a slice of time when the generation of new and unique ideas was phenomenal. After this golden era there is quite a hiatus in the generation of new and radical ideas among scientists. In today’s world there is hardly any scientist , or author or even a revolutionary new idea which is worth writing about.
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1) The idea, concept or product should have intrinsic value, ie it should have true goodness to be valuable. For exp a book such as Pride and Prejudice is so great that even 400 years later people of the 21st century are still reading it.
2) Truly great ideas are extremely simple. But the simplicity is so obvious that people who are generally used to complexity and grandiose rhetoric as a means to elicit awe cannot appreciate the truly simple. We all have a childlike nature innate within us which is curious, inquisitive, empathetic and simple. As the child is subjected to outside influences and experiences it learns to cover its intrinsically honest and simple outlook with guile and subterferge to fit into a complex world.
3) A great idea would require little or no advertisement. If the product or idea is great word of mouth should be enough to make it popular.
4) Radically new , unique ideas are few and far between. Generally looking at the large pool of human resources and increasing knowledge and literacy levels it would seem that the number of radical new ideas would be plentiful. But it seems that the 19th and 20th centuries had the best share in generation of new ideas as well as the greatest scientific brains and technology development. The age of industrial revolution, the age of Newton, Einstein , Darwin and the age of quantum mechanics was a slice of time when the generation of new and unique ideas was phenomenal. After this golden era there is quite a hiatus in the generation of new and radical ideas among scientists. In today’s world there is hardly any scientist , or author or even a revolutionary new idea which is worth writing about.
ss
